Publisher: New Press, The (June 17, 2004)
Format: PDF / Kindle / ePub
Size: 9.7 MB
Downloadable formats: PDF
The enjoyable tale of the 1st 5 years of Amazon.com, mentioned by means of worker quantity fifty five. "Americans with an eye fixed cocked towards the markets have been requested to think that Amazon, a two-year-old bookseller, was once worthy greater than the mixed values of Sears and US Steel."—from Amazonia James Marcus was once employed as a senior editor at Amazon.com in 1996, giving him a ringside seat for the company's explosive upward thrust and dismal wallet-busting swoon. Now—as the e-commerce great makes an mind-blowing comeback—he tells all. not like the hot crop of dot.com memoirs, this can be no story of a bankrupt and brokenhearted entrepreneur. Marcus got here aboard as a self-described "token humanist," and his tackle the hot financial system juggernaut is predominantly a cultural one. Why, he asks, did Jeff Bezos's brainchild develop into the main image of net euphoria? How did the corporate swap because it morphed from a miniscule start-up to an international, multibillion-dollar leviathan? used to be the net breaking extra provides than it saved? and at last: What might an editor do to withstand being remodeled right into a hyperventilating shill? In answering those questions, Marcus takes us to conferences, task interviews, exchange indicates, and company retreats. We spend a freezing vacation season on the warehouse, and a significantly hotter afternoon on the company's summer season picnic—where Bezos himself mans the dunk tank. Amazonia is a piece of infrequent wit and razor-sharp commentary, and a superlative advisor to America's misplaced global of the nineties.