Format: Print Length
Publisher: Rutgers University Press; 1 edition (December 1, 2000)
Format: PDF / Kindle / ePub
Size: 8.5 MB
Downloadable formats: PDF
Cosmetic surgical procedure is gigantic enterprise. With call for emerging, this advertisement clinical perform has turn into a latest physique customized. to give an explanation for the emergence and progress of this call for, Deborah A. Sullivan seems to be past the cultural imperatives of visual appeal and examines the marketplace dynamics inherent within the company and politics of plastic surgery. In so doing, she additionally considers the impact of commercialization at the clinical profession.After reviewing triumphing good looks beliefs, Sullivan appears on the social, mental, and fiscal rewards and consequences caused by the best way we glance. Following a old evaluation of the technological advances that made plastic surgery attainable, she explores the connection among greater surgical thoughts and the ensuing elevated call for; she additionally examines the resultant clash in the career over popularity of business plastic surgery as a strong point. one of the issues coated are delicate components reminiscent of health practitioner ads, unregulated perform, and ambulatory surgical procedure, and the results of commercialism on scientific judgment. eventually, she finds how physicians and their expert organisations have formed the ways that plastic surgery is gifted in ads and women’s magazines that may advertise sufferer call for.