Publisher: Stanford University Press (April 1, 2008)
Format: PDF / Kindle / ePub
Size: 7.8 MB
Downloadable formats: PDF
Into the crimson explores the emergence of a bank card marketplace in post-Soviet Russia throughout the formative interval from 1988 to 2007. In her research, Alya Guseva locates the dynamics of marketplace construction within the social constitution, particularly the inventive use of social networks.Until now, community students have neglected the function that networks play in facilitating alternate in mass markets simply because they've got completely concerned with firm-to-firm or person-to-person ties. Into the pink demonstrates how networks that mix participants and corporations support to construct markets for mass intake. The ebook is positioned at the innovative of rising interdisciplinary examine, linking a number of layers of study with institutional evolution. utilizing an problematic framework, Guseva chronicles either the construction of a bank card marketplace and the making of a mass purchaser. those techniques are positioned within the context of the continuing restructuring in postcommunist Russia and the growth of Western markets and ideologies in the course of the remainder of the realm.