Publisher: Kogan Page; 1 edition (March 28, 2015)
Format: PDF / Kindle / ePub
Size: 8.2 MB
Downloadable formats: PDF
As companies proceed to embody electronic instruments and applied sciences to augment patron engagement and increase electronic channels, executives and leaders needs to comprehend the drivers of marketplace good fortune, the possibilities for swap, and the way more suitable management functions can assist force electronic strategies.Leading electronic Strategy explains what makes a electronic operation profitable and explores the best way to align organizational constitution with wider objectives and enforce a customer-centric tradition that helps multi-channel good fortune. It covers key electronic advancements to assist executives comprehend the patron and media developments which are using change.Including thoughts and enter from three hundred senior executives from significant businesses, prime electronic Strategy gives readers the ability to force ahead electronic options and notice the profitable possibilities for swap.