Publisher: Palgrave Pivot; 1st ed. 2016 edition (July 20, 2016)
Format: PDF / Kindle / ePub
Size: 5.8 MB
Downloadable formats: PDF
This ebook deals a cross-cultural comparability of French and British cosmetics ads and explores how the discourse of good looks advertisements represents rules approximately femininity in French and English language contexts. because the international attractiveness expands and shoppers develop into extra serious of the claims made, the subject of cosmetics ads discourse is tested utilizing Feminist severe Discourse research. One universal subject matter underlying so much cosmetics advertisements discourse is that the feminine physique continually calls for ‘work’ to mend its ‘problems’: flat dermis, dry hair, etc. the writer makes use of issues of language and gender, media and id, and advertisements throughout cultures to show precisely what's going within the language of cosmetics ads and to provide a primary step in the direction of hard those rules and brooding about possible choices.
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