Publisher: Quill Driver Books (April 15, 2007)
Format: PDF / Kindle / ePub
Size: 9.8 MB
Downloadable formats: PDF
running a blog, podcasting, and different social media are profoundly disrupting the mainstream media and advertising industries. Paul Gillin's "The New Influencers" explores those forces at paintings, picking the hot influencers, their ambitions and motivations, and gives recommendations for either huge and small companies on the best way to impression the influencers.