Janice M. King
Publisher: Wiley; 1 edition (January 25, 1995)
Format: PDF / Kindle / ePub
Size: 7.6 MB
Downloadable formats: PDF
A compact, sensible reference containing step by step information throughout the strategy of making plans, designing, writing, contracting and generating advertising and marketing and promotional fabrics for technology-based items. Covers all of the bits and bobs of technical copywriting together with easy methods to deal with foreign markets, cultural biases and machine jargon. good points principles for nonprint advertising and marketing akin to video, e mail, fax and interactive displays. quite a few examples are drawn completely from the high-tech undefined.